Starry Eyes Media

What To Know Before Putting Your Business Online

by | May 21, 2018 | Learning, Web Design

Putting your business online

Going Online

Although moving your business online is something that you should do from the very beginning, some business owners skip this step. They may be establishing a company that works better with brick and mortar, or they may want to see whether they’ll even be able to prove themselves before expanding their reach and attracting more consumers than they would be able to handle.

Nevertheless, if your company exists for six months or more, then it’s time that you complete this step. After all, it’s going to increase your chances of becoming successful. Having a strong presence on the web will not only help you establish a better relationship with your consumers (they will be able to message you quickly), but it’ll also provide you with new customers on a regular basis. Keep in mind that being available every day is vital in this day and age. Consumers will be happy if they find out that they can ask you a question and get a quick response.

There are many benefits to moving your business online, so here is everything that you need to know before doing it.

Choose A Solid Hosting Provider

Finding a good hosting provider is critical for the success of your business. If you choose a reliable and reputable web hosting company, you will get regular backups of your data. Good web hosting companies always backup your data to remote and secure service, so you won’t have to worry about losing it.

It’s also important to have a provider that is stable regarding their network connections and servers. After all, if your site is down, your potential customers won’t be able to make any purchases so that you won’t be making any money. Not to mention that you may start seeing a drop in your search rankings if your website has downtimes often. If people don’t look at your company in the first few pages of the search results, then you’ll hardly be getting any new visitors coming from search engines.

Find The Right Web Designer

Hiring the right designer will help you get ahead of the competition since a professional will make your website stand out. Once the designer gets to know your business, he or she will create something that represents your business correctly. On top of that, a professional will make it easy for your visitors to navigate through your site.

Assuredly, your website will also start receiving a better ranking from search engines since the designer will make your site search engine friendly. Because of this, more potential customers will start visiting your site regularly.

Get A Fiber Broadband Connection

Fiber broadband represents the latest fiber optic technology that provides a lot of benefits to businesses due to its impressive speed. According to Beehive, fiber allows you to “upload pictures and videos in a flash, download music and files nearly instantaneously, and stream video online with no buffering or lag time.” With fiber, you and your employees will be able to simultaneously do bandwidth-heavy tasks like sending and receiving large files without noticing a change in the internet speed.

Have A Good SEO Strategy

To attract more customers on the web, you will need to learn more about search engine optimization. Keep in mind that this is a complex topic, which is why you should do a lot of research on it before actually moving your business online.

Invest In Social Media Marketing

To have a good presence online, you will need to invest in social media marketing. Social is a vital platform for reaching the broadest possible audience and attracting new leads. Start by making a profile on every one of the biggest social media platforms and publishing content on a regular basis. Social media marketing should be your primary focus once you have your website up and running.

Use these steps to create the perfect online presence for your business. Not only is this going to increase your sales and exposure, but it can also even open new business avenues that you haven’t thought of before. Don’t skip the online part of your business because you think it doesn’t apply.

Meet Brandon


What To Know Before Putting Your Business Online

by | May 21, 2018 | Learning, Web Design

Greetings! I'm the Creative Director at Starry Eyes Media, an Appalachian-based creative agency specializing in small government web and brand development. I enjoy taking a pragmatic approach to developing strategies and managing creative communications projects. In addition, I love helping small and rural communities transition into modern communication strategies by developing custom-tailored tools, such as interactive websites. Over the years, my passion for working with small businesses has evolved into a broader love of empowering the communities that sustain small businesses and their residents with digital tools that promote growth and tourism. More recently, I accepted an invitation to join the city council's Community Improvement Commission for the City of Princeton, WV. I began establishing my creative career at an early age, some nineteen years ago, when I jump-started my education in advertising and communications arts by attending Mercer County Technical Education Center before pursuing university studies. Since then, I've developed my unique skill set with a Bachelor of Arts in Advertising/Graphics Design, completed numerous freelance projects, and fully managed digital communications, branding, booking, and tour planning/managing for an indie band (while also writing and performing). Ultimately, I've helped hundreds of clients across numerous industries, including state and local government, nonprofits, food services, manufacturing/fabrication, and more. In 2015, I became the Lead Designer at the fresh and ambitious startup Starry Eyes Media. Since then, I've worn many hats, as one does with startups, but the one I've taken to heart the most is my current role as Creative Director. Though I still design and contribute to the creative process on many projects, my essential responsibilities include planning, developing, and maintaining the full complement of Starry Eyes' innovative services, internal communications systems, and processes. I also oversee the client journey cycle and a number of individual client relationships. If you have similar passions and endeavors, I welcome the opportunity to connect!