The More the Merrier? Not Quite.
Having a singular, recognizable logo creates consistency and strengthens your brand. Your logo is a symbol that represents your business. So, your branding should be a clean and accurate representation of what your business stands for.
You may initially think using multiple logos—one for your store, one for your website, one for your merchandise and print marketing—is flexible, and gives you the chance to show off your creativity. In reality, you’re making it hard for customers to develop brand loyalty.
Imagine having a storefront, but the branding on your bag and the branding on your products is completely different than the sign on your store. You’ll have potential customers looking for a store they can’t find. Some may even have doubts about the legitimacy of your business or products. It’s going to be harder for customers to be loyal to your brand because they will associate you with multiple different logos.
Don’t Confuse Your Customers
Having more than one logo can be conflicting. It can also cause confusion. People may see your 2nd logo and think it’s for 2 different businesses.
Using more than one logo is equally as bad as having no logo or having different branding on every page of your website. It’s just something you shouldn’t do.
Having more than one logo for your business is never a good idea. Here are some ways you can resolve this problem.
Don’t be indecisive. Just choose between the two—the one that best fits your brand. If you think they each represent your brand absolutely equally, then, there’s no easy way to say this: just flip a coin.
If you feel like you need a different symbol to represent your business for different occasions, events, or situations, consider having different logo variations.
Variations don’t mean using a separate logo with completely different elements. Variations could mean adjusting one aspect of your logo while keeping the branding recognizably yours. This way it’s more flexible but still relevant to your brand.
If you aren’t sure how to build variations that maintain your brand consistency—or if you just have logo questions in general—contact us and we’ll help you straighten it out.