Starry Eyes Media

Elevating Your City’s Image with Municipal Forms

A form printed for the City of Princeton, West Virginia, and designed by Starry Eyes Media.

As a local government entity in West Virginia, creating a positive impression on your residents and stakeholders is vital. One often overlooked aspect that can significantly impact your city’s image is well-designed municipal forms. Forms keep your local government processes and services moving smoothly. Even at the best of times, dealing with paperwork can be a headache for your residents, even more so when the forms are confusing and disorganized. So, keep them clear and updated to ensure you work as efficiently as possible and avoid frustration for your community. Here are three essential strategies to enhance your city’s identity through engaging municipal form design. Let’s dive in!

Designing User-Centric Forms for Seamless Interactions

In today’s fast-paced world, citizens expect municipal forms that are easy to use and complete. Streamlining the form design process can greatly enhance user experience and improve the city’s image. Here are five practical tips to achieve user-centric forms:

  • Clear and concise instructions
  • Accessible design principles
  • Intuitive layout and text hierarchy
  • Limited use of jargon and technical language
  • Strategic placement of essential information

Make your forms easy to complete with short and straightforward instructions for each step. Use descriptions as needed to supply any information that would help users fill in a field with the correct information in the correct format. But don’t take this too far; limit clutter by removing any obvious or unnecessary instructions. Users will have an easier time interacting with your forms if you place the most important information in strategic places and clearly divide between sections. 

Accessible design is crucial across the board, even more so for government resources. Ensure all the text on your form is suitable for all readers. You can accomplish this by using plain language and avoiding complex words and jargon. Know the audience of your forms and make sure the language is tailored to their needs. Also remember to design your forms for user with different visual needs. If you design and print your forms in color, be sure to use high contrast colors that will be easy to see for any with visual impairments. Do your forms convey information only through color, like highlighting required fields in red? If so, design your forms to convey this information through other means, so color-blind users can still access these instructions. Remembering this is also necessary if your forms are ever printed in black and white. 

Use the formatting of your text to guide the user through the form. Align your text to the left of the page and place all instructions and labels where readers expect them to be, usually to the left or above their fields. Additionally, use text hierarchy alongside your layout to divide between sections, call attention to the most important info, and distinguish labels from instructions and other text. Finally, use your instructions and design to make it clear which fields are required and which are not.

Reflecting Your City’s Identity through Visual Elements

Your city’s visual identity plays a crucial role in shaping perceptions. By incorporating relevant visual elements, you can reinforce your city’s unique identity in every interaction. Consider these design elements to reflect your city’s identity:

  • City logo and official colors
  • Consistent typography and font usage
  • Branding guidelines for design consistency

If every print form your residents have to interact with has a different design with different typefaces, colors, logo usage, and layouts, your agency will look disorganized and hectic. On the other hand, you can create a professional and efficient impression with consistent and clearly designed forms. A simple style guide for municipal forms and other city communications will go a long way toward creating a cohesive identity for your local government. This will help ensure your municipal forms express your branding consistently through their use of your logo, typography, colors, and more. Print forms designed in alignment with your other marketing and communications materials will leave your residents with the impression of a local government with a unified plan to benefit your community.

Leveraging Technology for Efficient Form Processing

Incorporating technology in your form design can streamline administrative processes, saving time and resources for your city. There are many exciting possibilities for municipalities in integrating print design with digital technology. Consider implementing the following features for efficient form processing:

  • Online form submission and data collection
  • Automated data validation and error handling
  • Integration with databases and tools

Your municipality will likely have digital forms to complement your printed forms. There are multiple ways technology can integrate your physical and digital forms to make your municipality even more efficient. One such feature is QR codes. Include a QR code on the front page of your print forms that links to the digital version of a form on your website so , if they prefer, users can easily complete it right on their phones. 

If you have digital forms well-integrated into your website and local government, just enter the info from your print forms into your digital records to reap the same benefits as your digital forms. With responses from your print forms in digital format, you can easily share entries among your departments, keep records secure, and quickly access and search any piece of information. With some creativity and know-how, you can find many ways to use technology in conjunction with print forms to energize your work for your community. 


By implementing these strategies, your city can transform mundane municipal forms into powerful tools that reflect your identity, enhance user experience, and foster greater civic participation. Embrace the power of well-designed forms, and watch your city’s image soar to new heights!

If you want a partner to design, optimize, and print your forms for you, learn more about our municipal form packages and contact us today.

Meet Jordan

Elevating Your City’s Image with Municipal Forms

by | Sep 29, 2023 | Economic Development, Government, Learning, Print Design

Jordan is the Content Marketer and Designer at Starry Eyes, helping with creative projects as well as social media planning, market research, and SEO. He is obsessed with books, soccer, pottery, and various nerdy things. Jordan is a bit of a hipster and is still coming to terms with that. Big fan of trees.