Brand Development
From planning to on-going management and hosting, Starry Eyes offers a total website solution for local government, businesses, and nonprofits.
Logo Design
Visual Identity
Brand Strategy
Full-Service
We like to emphasize that our branding services incorporate more than logo design, but we, of course, love the part where we get to design them. When we approach logo design, we do so from the perspective that your logo should exist within a family that includes components such as your lockup logo, brandmark, wordmark, one-color logo, watermark logo, and an animated logo. We also take the time to save multiple file formats for each of your logos so you can quickly and freely use them once we’re done building your brand.
- Primary Logo Design
- One-Color Logo Design
- Watermark Logo Design
- Animated Logo Design
- Multiple File Formats
When we focus on creating visual identities, we explore icons, color options, and fonts. We go a step further and develop a personalized brand book, which not only summarizes visual guidelines, such as your fonts and color codes, it also recaps your target audience and brand strategies. Having your brand book as a quick reference guide will help you and your team quickly implement your new branding.
- Icon Design
- Typography, Color Palette, and Photographic Style
Once we know where to aim, we develop strategies that determine how we’ll position your brand to be relevant and connect with the right people. We help you put your organizational mission into words and help you determine the best way to describe and position your products and services.
- Brand Persona & Tone Development
- Brand Positioning Strategy
- Slogan & Tagline
- Brand Storywriting
- Purpose Statements
- Product Positioning Strategy
Let Us Help Launch Your New Brand
Brand new brands need new marketing tools Our best brand development experiences include our expertise in developing a website and printed marketing materials, such as catalogs, stationery, and brochures. Let our team take your brand from concept to reality. We also have experience working with established brands to rework their visual identities.
A brand is more than just a logo. It’s the creative representation of the passion and values driving organizations to make a change. It’s the story and values customers relate to a business through messaging, visuals, and action. A brand also encompasses the way you explain what you offer, why you offer it, and much more. It’s the foundation you build your company on.
We enjoy helping crafters and thinkers discover new brand identities as much as we love helping to refresh the DNA of existing brands. When we work with clients to develop new brands, we like to take a holistic approach, researching their target audiences, industries, and goals. The deeper the brand development goes, the more vibrant and compelling the resulting brand identity.
If you're in the active stage of planning your website or branding project and would like some professional input before you get ahead of yourself, let's have a chat.
Words Of Encouragement
We’d love to work with you and are confident we can exceed your expectations. We have experience managing both small and large marketing/web projects. But don’t take our word for it, check out the awesome things our clients say about us.
Related News & Insights
We really love building new brands and designing logos for a wide variety of clients. Occasionally, we “talk shop” and share our thoughts on logo design, visual identity, brand messaging, and more. Here are our most recently published articles.
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