Starry Eyes Media
Branding services icon, featuring a strand of DNA under a magnifying glass, surrounded by colorful orb outlines, including teal, green, yellow, and magenta. This graphic is meant to represent the process of creating the DNA of a company, its branding. Our branding services include brand insights, brand strategy, logo design, and visual identity.


A brand is more than just a logo. It’s the creative representation of the passion and values driving organizations to make a change. It’s the story and values customers relate to a business through messaging, visuals, and action. A brand also encompasses the way you explain what you offer, why you offer it, and much more. It’s the foundation you build your company on.

We enjoy helping crafters and thinkers discover new brand identities as much as we love helping to refresh the DNA of existing brands. When we work with clients to develop new brands, we like to take a holistic approach, researching their target audiences, industries, and goals. The deeper the brand development goes, the more vibrant and compelling the resulting brand identity.

Logo Design

Visual Identity

Brand Strategy


We like to emphasize that our branding services incorporate more than logo design, but we, of course, love the part where we get to design them. When we approach logo design, we do so from the perspective that your logo should exist within a family that includes components such as your lockup logo, brandmark, wordmark, one-color logo, watermark logo, and an animated logo. We also take the time to save multiple file formats for each of your logos so you can quickly and freely use them once we’re done building your brand.

  • Primary Logo Design
  • One-Color Logo Design
  • Watermark Logo Design
  • Animated Logo Design
  • Multiple File Formats

When we focus on creating visual identities, we explore icons, color options, and fonts. We go a step further and develop a personalized brand book, which not only summarizes visual guidelines, such as your fonts and color codes, it also recaps your target audience and brand strategies. Having your brand book as a quick reference guide will help you and your team quickly implement your new branding.

  • Icon Design
  • Typography, Color Palette, and Photographic Style

Once we know where to aim, we develop strategies that determine how we’ll position your brand to be relevant and connect with the right people. We help you put your organizational mission into words and help you determine the best way to describe and position your products and services.

  • Brand Persona & Tone Development
  • Brand Positioning Strategy
  • Slogan & Tagline
  • Brand Storywriting
  • Purpose Statements
  • Product Positioning Strategy

Let Us Help Launch Your New Brand

Brand new brands need new marketing tools Our best brand development experiences include our expertise in developing a website and printed marketing materials, such as catalogs, stationery, and brochures. Let our team take your brand from concept to reality. We also have experience working with established brands to rework their visual identities.

What Questions Do You Have?

Whether we’re crafting a new brand, website, or some other promotional tool, our process emphasizes research, brand consistency, and style. Before we get ahead of ourselves, we like to begin with a complimentary assessment and consultation, because when it comes to marketing and web development, one size does not fit all. Let's chat.

Words Of Encouragement

We’d love to work with you and are confident we can exceed your expectations. We have experience managing both small and large marketing/web projects. But don’t take our word for it, check out the awesome things our clients say about us.

Blue Ridge Bee Company

“Starry Eyes Media is a great company to work with and very knowledgeable in their craft. They built a website that drives sales far beyond our expectations and showed us what true professionalism looks like. We loved working with them and continue to have them update our website regularly. I would recommend their work to any business owner that wants to add a professional custom website to their sales toolbox!”   – Will Lambert, Owner

Website Design, e-Commerce, Catalog Design, Product Photography

Bucha Brewhouse & Bistro

“I have been using Starry Eyes Media for years and I am always so impressed by their designs and their professionalism. I highly recommend using their service. You won’t be disappointed!”   – Kayla Alred, Owner

Website Design, Brand Development, Print Design, Photography

Lawrence Brothers, Inc.

We have been working with Starry Eyes Media for over a year now and have always been provided with stellar customer services and truly creative solutions for all of our marketing and branding needs! SEM is definitely a highly professional local company that we are proud to support and partner with!”   – Melanie Lawrence-Protti, President

Website Design, e-Commerce, Brand Development, Photography


“I chose Starry Eyes to work with because of their ability to be creative and “think outside the box.” I didn’t want an uninspired, canned, corporate approach. Also, I needed people who would have patience with my lack of experience in marketing planning and website development. Starry Eyes did not disappoint. They were patient with my endless questions, and I love the marketing plan, logo, rack card, and website that they developed for my small business.”   – Kristal Straub, Owner

Website Design, Brand Development, Marketing Strategy, Print Design, Product Photography

The Hatter's Bookshop

Brandon and Cece designed a beautiful website for us. They shot great video and photos! They are friendly, professional, and most conscientious in their work. We highly recommend their services!”   – Tammy Dotson, Owner

Website Design, Photography

El Mariachi

Starry Eyes serves my business with professional solutions to my marketing and website needs. As a local restaurant owner, their level of design quality is hard to find. I highly recommend them.”   – Richi Rizo, Owner

Website Design, Menu Design, Brand Management

Lynnette Maynor Books

I would highly recommend Starry Eyes Media. They were amazing with my project! They extremely exceeded my expectations! The work was excellent and was completed in a timely manner. They are a very considerate, courteous and respectful.”   – Lynnette Maynor, Author

Website Design, Book Design, Brand Management

Taste Of Bridge Day

On behalf of the Taste Of Bridge Day committee, I would like to thank Brandon and Cecelia for the amazing job they did in designing and printing our menus, posters, rack cards, signage, and Bridge day Art Project postcards! They went above and beyond on several occasions to be sure that we were satisfied with the results and to meet deadlines, sometimes on short notice. They did an outstanding job with turning our concept and ideas into professional and attractive marketing materials. Working with them on this project was a pleasure. We would highly recommend Starry Eyes Media to anyone wishing to promote their business or organizing community events.”   – Kim Schmidl Feazell, Taste of Bridge Day Event Coordinator

Print Design

Historic Hinton, WV

They were super easy to work with and I highly recommend them!”   – Sarah Rogers, Americorps Member/The Hinton Historical Landmarks Commission

Print Design

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