Frequently Asked Questions
Starry Eyes offers a total website solution for local governments, businesses, and nonprofits. We also provide branding and print design services to help you launch a well-rounded communications campaign.
Brand Design
What is the difference between branding and logo design?
While your logo is a crucial part of your brand, it's not the whole story. Branding is the overarching strategy and philosophy behind your business, encompassing your values, messaging, and visual identity. Your logo is just one visual element within that broader brand. Think of it this way: your brand is the story, and your logo is the cover.
How long does the brand design process take?
The timeline varies and heavily depends on your ability to set aside time to meet with us and give us feedback. Generally, our brand development process takes four to six weeks. During your initial consultation, we'll provide you with a realistic timeline that’s based on our availability and the scope of your entire project. We always strive to meet deadlines and keep you informed throughout the process.
What if I already have a logo?
That's great! We can work with your existing logo to develop a comprehensive brand identity that complements it. We can also discuss refreshing your logo if needed.
Why choose Starry Eyes Media for my brand design?
At Starry Eyes Media, we're passionate about crafting brand identities that tell compelling stories. We combine creative expertise with strategic thinking to deliver exceptional results. We believe in collaboration and work closely with our clients to ensure their vision is brought to life. We're not just designing logos; we're building brands that connect with audiences and drive success.
You mention a "holistic approach." What does that mean in practice?
Our holistic approach means we consider all aspects of your brand, from the visual elements to the underlying strategy, exploring your mission, values, target audience, and competitive landscape. We don't just design a logo and stop there. We test the logo in real-world scenarios by designing stationery and website mockups to ensure the logo concepts work before sending them to you. We finish branding projects by assembling a brand style guide that outlines how to use the logos and how not to use them, as well as color codes and fonts.
How do I get started with Starry Eyes Media?
It all starts with a complimentary assessment and consultation. Because we believe one size doesn't fit all in marketing and web development, we want to understand your specific needs before we begin. Contact us to schedule a chat!
How involved will I be in the brand design process?
We believe in a collaborative approach. You'll be actively involved throughout the entire process, from the initial discovery phase to the final presentation and delivery. We value your input and will keep you informed and engaged every step of the way. We want to ensure the final product truly reflects your vision.
How many rounds of revisions are included?
Our branding projects include three rounds of revisions or a maximum of five total hours of design time, whichever comes first. For those wanting to explore other concepts and styles, we’re happy to provide additional design time at a reduced hourly rate.
What happens after the brand identity is finalized?
Once the brand identity is finalized, we'll deliver all the necessary files and brand guidelines in a format that's easy for you to use. We'll also be available to answer any questions you may have about implementing your new brand. If you’d like to explore options for ongoing support and maintenance, we’re happy to discuss some options.
What if I need help implementing my new brand across different platforms?
We can definitely help with that! We offer a range of services to assist with brand implementation, including website design and development, marketing material creation, and more. We can be your one-stop shop for all your branding and marketing needs.
What kind of files will I receive, and how do I use them?
You'll receive a comprehensive set of files, including various logo formats (e.g., AI, EPS, JPG, PNG, SVG) and an interactive brand guidelines book with information about your typefaces, color palettes, and how to use them with your branding. We'll provide clear instructions on using each file type and which format is best for different applications (print, web, etc.). We're also available to answer any specific questions you may have.
What is an interactive brand style guidebook, and why is it important?
Your brand style guidebook is your go-to guide for maintaining brand consistency. It outlines everything from logo usage and color palettes to typography, imagery, and brand voice. It ensures everyone using your brand assets, from your internal team to external vendors, does so correctly and consistently, strengthening your brand recognition and avoiding a diluted or confusing brand message. We’ll digitally publish your brand style guidebook in an interactive format that you can freely share with anyone needing it. This fun online format features a virtual book feel and has a PDF download option.
How do I use my new logo across different platforms?
Your logo package includes various formats optimized for different applications. For print materials, you'll typically use vector files (AI, EPS, SVG) for high-resolution printing. For web use, you'll use rasterized files (JPG, PNG) optimized for web performance. Your brand style guidebook will provide specific instructions for each application.
Can I use my logo on anything I want?
While you own the rights to your logo, it's essential to use it in accordance with your brand guidelines to ensure consistency and your brand’s integrity. If you're unsure about a specific application, feel free to check with us or refer to your brand guidelines.
How do I ensure my team uses the brand consistently?
Share the brand style guidebook with everyone on your team who will be using brand assets. Consider conducting a brief training session to review the guidelines and answer any questions. Your team's consistent use of the brand is crucial for building and maintaining a strong brand identity.
What if I need to update my brand in the future?
Brands evolve over time. If you need to update your brand in the future, we're here to help. Whether it's a minor refresh or expanding your branding for a new company initiative, we can work with you to ensure your brand remains relevant and continues to resonate with your audience.
What if I have questions about using my brand assets down the road?
We're always available to answer your questions and provide support, even after the project is completed. Don't hesitate to reach out if you need clarification on anything related to your brand.
Can I share my brand guidelines with external vendors?
Absolutely! Sharing your brand guidelines with printers, web developers, and other vendors is essential for ensuring they use your brand assets correctly. This will help maintain consistency across all platforms and ensure your brand is represented accurately.
Print Design
How long does a print design project take?
The timeline varies depending on the project's scope. We'll provide you with a realistic timeline during the initial consultation. We always strive to meet deadlines and keep you informed throughout the process.
What do I need to provide to get started?
To get started, it's helpful to have:
Content: Text, images, logos, and any other relevant information.
Inspiration: Examples of designs you like (styles, layouts, etc.).
Target Audience: A clear understanding of who you're trying to reach.
Budget: A realistic budget for the project.
Timeline: Your desired completion date.
Do you print projects in-house?
No, we primarily focus on the design of printed materials. Then, we send the files to one of our trusted printing partners and help manage the printing process to ensure quality and consistency. We partner with trusted printers to provide high-quality results and can manage the entire printing process for you, including selecting paper stocks, finishes, and handling press checks.
What makes Starry Eyes Media different from other print design studios?
We're a full-service agency, meaning we can handle everything from content creation and photography to design, printing, and even online integration. This streamlined approach saves you time and ensures brand consistency across all platforms. We also prioritize understanding your target audience and business goals to create designs that truly resonate.
Do you offer content copywriting and editing for print materials?
Yes! Our team can craft compelling text for your brochures, catalogs, website copy, and more. We also offer editing services to ensure your content is error-free and polished.
What is "Content & Data Engineering"?
This refers to the process of organizing and structuring your data and content for print. For catalogs or data-heavy publications, this is crucial for creating clear, user-friendly layouts. We can help you manage and present your information effectively.
What does "user experience" mean in the context of print design?
User experience refers to how your target audience interacts with your printed materials. We consider factors like readability, layout, navigation, and overall appeal to ensure a positive and effective experience that encourages action.
What file formats will I receive for the final print files?
When the project is completed, we'll send you a Google Drive folder that includes multiple file types in both raster and vector formats, so you'll have the right file to use for your print or digital project.
What are some examples of exhibit/tradeshow materials you design?
We design a range of materials, including banners, posters, brochures, retractable displays, tablecloths, and other promotional items to make your booth stand out.
What are sales kits, and why are they important?
Sales kits are packages of marketing materials designed to help your sales team effectively present your products or services. They might include brochures, samples, presentations, and other relevant information.
Why should municipalities update their printed forms?
Updated forms are essential for efficiency and accessibility. We can design forms that are easy to read, understand, and fill out, improving the experience for both staff and citizens. We can also ensure they comply with accessibility guidelines.
What experience do you have working with municipalities?
We have extensive experience working with municipalities on a variety of projects, including printed forms, ten-year plans, new business welcome kits, websites, and many other marketing materials. We understand the specific requirements and guidelines often associated with municipal design.
What is included in your catalog production services?
Our catalog production services cover everything from planning and product photography to design, layout, printing, and even creating online storefronts for easy ordering.
What are some key considerations for catalog design?
We consider factors like catalog size, paper stock, binding, special finishes, and overall design to create a catalog that is both beautiful and functional, showcasing your products in the best possible light.
How many rounds of design revisions are included in the project fee?
The number of design revisions generally varies based on the scope of the project. For instance, with a 180-page book project, it makes sense to include more revision time in the project scope. For smaller projects, we generally include three individual rounds or revisions or a total of three hours of design time, whichever comes first. Ultimately, we encourage our clients to condense their initial feedback/revision requests into a singular, concise list so we can more quickly complete their project (especially when multiple project stakeholders are involved, such as when boards and committees are involved in the approval process).
What if I need to make changes to the design after the project is completed?
If you have new files or content to include in a printed piece we’ve already completed, in most cases, we’ll bill you at an hourly rate. If you have extensive updates needing to be made to your finished print project, it will likely make more sense to work out a project scope and proposal.
Do you offer any ongoing support or maintenance for print designs?
If you anticipate an ongoing need to update your printed materials regularly, we’re happy to discuss our brand management retainers to minimize your costs. However, if you only need occasional and minor updates, it generally makes more sense to opt for our hourly rate.
Can you provide me with the original design files?
Absolutely. Once your project is approved/finalized, we will share with you a Google Drive folder containing all the files associated with your project, including Abode InDesign, Photoshop, and/or Illustrator files, as well as associated font files. Your files will be hosted indefinitely, making them available for download via Google Drive whenever you need them.
Website Management
Can you migrate my site to your hosting platform?
We can! We generally host and manage sites that we build for our clients, but if you would like to keep your current WordPress website, we can help move it from your current hosting environment to ours.
How does billing work for website hosting and management services?
Monthly billing is charged automatically to your card. Annual billing is invoiced and generally processed via check or ACH. Our team is always ready to support you with professional hosting solutions.
Can I get a custom email address?
We can help you navigate the decision of choosing an email service provider, like Google, getting a custom email address, and modifying your Domain Name System (DNS) records to point to your new email service provider’s nameservers. Our team is always ready to support you with professional hosting solutions.
Do you monitor for and fix Google Search Console errors?
Absolutely. With our Website Administrator services, if Google or Bing run into any indexing issues with your site, they’ll contact us, and we’ll automatically assess and address the problem. Our team is always ready to support you with professional hosting solutions.
Do you offer discounts for multiple websites?
Yes. We offer special pricing for multisite development, hosting, and management.
Do you host and maintain WordPress websites?
Absolutely. Our team is always ready to support you with professional hosting solutions.
Do you host and maintain Drupal websites?
We do! Our team is always ready to support you with professional hosting solutions.
I don't have a WordPress or Drupal website; can you host and maintain it?
Let’s talk. Depending on the platform your current website is built on, we can possibly host and maintain your site, but we’ll need to ask some technical questions.
We can also discuss converting your current website to the WordPress platform.
What do I do if I need website updates or support?
Once your account is made, you’ll have access to our Account Portal where you can submit and update support tickets, view your billing information, and , if we’re building your new website or other creative project, you can track your project’s progress.
Do I have to sign a contract for website hosting or management?
There is no commitment necessary. You can cancel anytime. Our team is always ready to support you with professional hosting solutions.
Can you help with hosting and upkeep once you launch my new website?
Certainly! The majority of our clients prefer to leave their new sites in our capable hands. Visit our Website Hosting and Website Management pages for more details.
Websites
Do you use premade templates to build new websites?
No. We offer premium custom-made websites, built to suit the indivdual and unique needs of our clients.
Will my new website be mobile-friendly/responsive?
Absolutely. We test our websites during the development phase to ensure they work on a wide variety of screen sizes.
How much does a new website cost?
While our prices for website development vary from project to project (based on the scope of individual client needs), a general starting point for new website development, which includes many aspects such as SEO, planning, content development, and more, is around $5K.
I’m satisfied with my current website but I need some updates made to it, can you help?
Yes. We can access your current website and make changes to it. If you need us to coordinate with your current web developer or hosting company in order to access the site, that is no problem.
Do you provide assistance with migrating email accounts when switching hosting providers?
Yes, we can assist with migrating your email accounts to your new hosting provider, ensuring a smooth transition without data loss.
Can I get training on managing my website after it’s developed?
Absolutely! We provide personalized training sessions to help you confidently manage your website, including updates and content changes.
Does your hosting or management plan include security monitoring for my website?
Yes, our plans include proactive security monitoring to detect and resolve vulnerabilities, keeping your site safe.
Do you offer regular backups for my website?
We provide automated daily backups with easy restoration options to safeguard your website data.
What support do you offer if my website experiences downtime?
In the rare event of downtime, our support team works promptly to restore your website and minimize disruptions.
If you're in the active stage of planning your website or branding project and would like some professional input before you get ahead of yourself, let's have a chat.