You mention a "holistic approach." What does that mean in practice?

Our holistic approach means we consider all aspects of your brand, from the visual elements to the underlying strategy, exploring your mission, values, target audience, and competitive landscape. We don’t just design a logo and stop there. We test the logo in real-world scenarios by designing stationery and website mockups to ensure the logo concepts work before sending them to you. We finish branding projects by assembling a brand style guide that outlines how to use the logos and how not to use them, as well as color codes and fonts.