Catalog Production
Whether you have no idea how to begin getting catalogs in customers’ hands or you’re ready to start printing, we offer a total solution for catalog production, including planning, product photography, design, layout, printing, and online storefronts for quick and convenient checkout.
A Modern Approach To Doing Business
Digital and traditional media each have their own strengths and are even more powerful when combined. Your catalog design needs to make the buying process clear and easy for interested consumers to be able to purchase what they want. Through the use of scannable QR codes in your catalog, customers can instantly add desired products to an online cart. Through a continued relationship, we can work with you and the resulting data from your website or sales records to better hone your catalog and make it even more useful and effective.
We design your catalog with a visual style that matches and amplifies your brand. The strategy phase of the project extends to considering just the right size, weight, and length of the catalog and special effects to make it stand out from the rest. Our process takes everything into account and uses the right materials and printing techniques to produce a finished piece to be proud of. Schedule a consultation and we’ll discuss your business, ways to improve sales, and where we might be able to fit in as your full-service marketing agency.
Full-Service Marketing Agency
We understand the importance of clearly communicating a large amount of information, especially when you have a limited number of pages. After getting to know your business and goals, we can build a stylish catalog that perfectly represents you through the use of infographics, product photography, text hierarchy, descriptive wording, graphics, and tables. We can also help with product labels!
An effective catalog design is much more than just information and a list of products. We create a Customer Experience Pathway, a path moving throughout the catalog leading the viewer to whatever information and content they need and guiding them to take the action your business wants, like placing an order or finding products related to items they already have.
Product Photography
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Customers need to fall in love with your products. They need to see something they’re searching for or something they didn’t know they need and instantly want it. So whether we’re talking about a catalog or online store, if you’re not hooking them with visuals, you’re missing potential sales.
Thorough product photography can also help avoid unnecessary returns and bad reviews. Your photos need to set the right expectations about your products. When customers can’t hold the items they’re considering purchasing, it’s imperative they can see multiple aspects of the products so they have the right impression of what they’re buying.
Product Strategy
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Having a product strategy is everything. From which angles do we need images of each product, what keywords should we focus on for each product? What about the descriptions? How will we categorize everything so customers can easily navigate the catalog to find everything they’re looking for?
These are a few questions we will aim to answer when approaching product strategy. Without addressing these topics, you’ll be neglecting a number of potential sales.
Keyword Research
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Even if you have a unique product or service, search engine optimization (SEO) is imperative to break through the interference of competitors and related web pages with similar information. A major part of a sound SEO strategy is the keyword plan.
Which keywords do you want to rank for in search results? How will you support the keyword plan with body copy? Researching keywords is apart of how we approach all website builds.
Printing
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When it comes to printing, there are a lot of options! Let us help you pick the right paper weight, size, and binding options.
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Projects We’ve Completed
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