The City of Princeton, WV, sought a modern and inclusive online presence that could better engage residents, businesses, and visitors alike. Historically known for its community-driven activities and small-town charm, Princeton needed a website where citizens could quickly find essential services, event information, and municipal resources.
Our team at Starry Eyes approached this project by first understanding Princeton’s identity, culture, and specific pain points. We wanted to create a welcoming digital space that reflected the City’s friendly ethos while meeting rigorous accessibility standards.
Because the primary audience includes local residents, business owners, and potential visitors, we ensured the design would remain intuitive and visually appealing across devices. Additionally, we produced a high-quality vectorized copy of the City’s seal and defined typography and a color palette for the City’s branding elements.
Through close collaboration with city officials, we established clear content goals, outlined the site’s essential features, and set the foundation for a sustainable online platform that can grow alongside Princeton’s evolving needs. The result is a user-friendly website that seamlessly highlights local events, announcements, and community resources—all while maintaining a professional, approachable tone.