Starlog
Improve Your Marketing By Using Buyer Personas
Identifying Your Buyer Personas
Buyer personas and demographics are similar. However, demographics only include basic information like age, gender, income bracket and so on. On the other hand, buyer personas look ...
Modernize Your Business Card for 2022
While some may believe business cards are outdated or unnecessary, it’s quite the opposite. Now that digital business cards exist, it’s essential to bring in the new year by getting with the times and updating ...
We’re Hiring An Account Executive (Hybrid Position)
Starry Eyes Media's growing team is seeking the right person to fill our Account Executive role. This position is an opportunity to grow your skills in business development, sales, and customer service while helping a variety of entrepreneurs and business professionals realize their dreams and goals for their organizations. Starry Eyes' clientele spans many industries, including restaurants, manufacturing, lodging, and nonprofits. We require all employees to be vaccinated against COVID-19 and require proof of vaccination upon hiring. Though some meetings and functions of this role will require a presence in our Princeton, WV studio location, you will have the option of utilizing a hybrid work environment that balances working from home and in our studio. If so far all of this sounds exciting and within your skillset, please keep reading!
When Are Logos No-gos?
The More the Merrier? Not Quite.
Having a singular, recognizable logo creates consistency and strengthens your brand. Your logo is a symbol that represents your business. So, your branding should be a clean and ...
Work Remotely for Starry Eyes Media
Full disclosure: I’m a multimedia designer at Starry Eyes Media, so I may be a little biased, but I feel that we have the best design agency in WV. I personally love working at Starry Eyes: the work is fulfilling and ...
Don’t Use A JPG Logo! Go Vector
Have you ever wondered why some logos are poor quality and look blurry or pixelated when enlarged? It’s because they’re not vector images.
Here are some reasons why you should use formatted vector artwork for your ...
6 Reasons Why Having A Website Is Better Than Using Facebook Alone
There is no competition when comparing a sleek and well-designed website to a regular Facebook page. However, while it can be a good tool, a Facebook page is not a stand-alone marketing tool. You need to have a website ...
Don’t Hire Your Cousin For Your Next Project
Just because your cousin Bob has an app on his phone and wants to design your logo or business website doesn't mean letting him go at it is a good idea.
You want your logo to have that special something that ...
Why Building Trust Raises Profits
Building trust between the consumer and your brand is key to a successful business. Here's why trust is essential and ways you can build it.
The Business Plan For Your Website
How To Prepare To Build Your Website Project
If you want to prepare to create your website, you need to have a marketing mentality.
A website is more than just a way to show off your branding—it’s a ...