Future-proof your business with a modern website equipped with an online store. From selling and shipping products to selling appointment times and reservations for lodging, there are many ways to take advantage of business e-commerce trends.
Thrive With Online Sales
More and more people want to avoid contact, and the year 2020 made it even more crucial for businesses to sell their products or services online. When you give your small business a platform to reach the world, you drive sales and provide your customers with the convenience of safely shopping from home. Now is the best time to leverage the changing market with a website equipped to sell online with business e-commerce.
39% of consumers are more likely to shop locally than with national or global retailers if local businesses offer their products or services online.
59% of shoppers say they would be willing to pay more for products and services if they can purchase them safely.
85% of consumers say they expect to do as much or more holiday shopping online after the Coronavirus pandemic.
Sell It All Online
What are you selling? Chances are, it can be sold online. In fact, our team has developed digital storefronts to help sell a variety of things, from physical items to hotel accommodations. If you’re using the right e-commerce solution for your business, you’ll be able to do more than process payments. Your online store should help you track inventory, facilitate shipping transactions. If you’re selling motel accommodations, your site should also track availabilities and be programmed for seasonal rates.
We can help you sell a variety of products online and provide a clean and simple experience that online shoppers are used to, while also making it easy for you to facilitate the sales and keep track of inventory.
Besides being able to log in to your website’s back-end and create new product listings that feature pricing, descriptions, variable features, categories, SKU numbers, and image galleries, you can also add each product’s weight and dimension info. Your website will automatically calculate UPS charges with weight and size data and apply shipping fees to each order. On top of that, generating shipping labels and connecting to your commercial UPS account is a breeze.
Still not convinced an E-Commerce site for your business will make your life easier? Whenever a customer purchases a product, your inventory count will automatically update and alert you when you’re running low.
- Product Management
- Shipping Management
- Inventory Management
Even if your business is service-based and you focus on selling time, we can help you increase your sales by developing a smart web solution with e-commerce.
If you’re booking appointments and reservations, customers need access to a calendar so they can choose the day and time that works for them. Perhaps you only book on weekdays between noon and 4 P.M. To make it worth your while, maybe you want to restrict booking to a two hour or two-day minimum. Perhaps you want to charge a slightly higher rate for weekend reservations. We can help with each of these scenarios, and when someone books, your calendar of availability will automatically adjust, and you’ll get a notification
Whether you’re wanting to sell tickets for virtual events or social distancing events, we can make online ticket sales easy for both you and your customers.
Some of the smart solutions we have to ticket sales include limiting tickets sold per customer, scheduling ticket sales to expire a certain number of days before the event, and offering premium upgrade options on each ticket, like VIP and other add-on options.
- Event Tickets
- Workshop Tickets
In some cases, it makes more sense to send a customer an invoice. Perhaps a customer requests bulk pricing or some type of special service you don’t normally offer. Maybe you don’t even want or need to offer an online store because sending invoices fits your business model better. Whatever the case, we can develop a great-looking website that serves information to customers on the front-end and, on the back-end, allows you to send invoices and process payments.
- Invoice Creation & Tracking
- Payment Processing
- Past Due Reminders
- Automatic Payment Receipts
Get In On The Future
E-commerce for business is undoubtedly the future, and spending is growing. By 2021 worldwide retail sales will reach $4.9 trillion. Online shopping will only keep dominating the market share and taking the lead over in-person shopping; by 2040, it’s estimated that 95% of all purchases made will be facilitated through e-commerce.
Your business can take advantage of these changing forces through a website with built-in e-commerce shopping. We can help you build the foundation to grow with the future. We have experience integrating payment platforms such as Square, Stripe, and PayPal. We also can link commercial shipping accounts like USPS, UPS, or FedEx to automate shipping cost calculation and label making.
By 2040, 95% of all purchases will be made through E-Commerce.
Preparing You For Online Store
Posting your products online isn’t enough to make a successful e-store. Do you want an out-of-this-world advantage? We recommend a comprehensive approach. Below are some other top-notch services we can provide while building your online store.
Online selling can be disastrous without solid product photography. First, you want your customer to fall in love with what you’re selling instantly. If you’re not hooking them with visuals, you’re probably falling short and not capturing potential sales.
Secondly, you want to showcase your products to set the right expectation properly. Where online shopping reduces a customer’s ability to look and touch items, it’s imperative to give multiple aspects of your online store products. If a customer does purchase an item with the wrong impression, they’ll likely return the item, give you a bad review, or both.
Having a product strategy is everything. How many angles do we need to photograph for each product? What keywords should we focus on for each product? What about the descriptions? How will we categorize everything?
These are a few questions we will aim to answer when approaching product strategy for business e-commerce. Without addressing these topics, you’ll be neglecting a number of potential sales.
Even if you have a unique product or service, search engine optimization (SEO) is imperative to break through the interference of competitors and related web pages with similar information. A major part of a sound SEO strategy is the keyword plan.
Which keywords do you want to rank for in search results? How will you support the keyword plan with body copy? Researching keywords is a part of how we approach all website builds, whether they involve business e-commerce or not.
We'd love to work with you and are confident we can exceed your expectations. We have experience managing both small and large marketing/web projects. But don't take our word for it, check out the awesome things our clients say about us.
Frequently Asked Questions
What about web hosting and maintenance?
Will you host the site and keep it updated once it’s launched?
Certainly! The majority of our clients prefer to leave their new sites in our capable hands. We offer a few Website Hosting & Upkeep subscriptions.
What if I already have a website?
I currently have a website with a lot of pages and information on it that I would like to keep. Can you transfer that somehow?
We sure can. We’ll make an inventory of your current site’s structure and determine what content needs to be migrated, as well as your current pages’ URLs (aka their “addresses”).
It’s important to use either all of the page addresses you’re currently using or make sure the old page addresses redirect to the new page addresses. Taking the time to do this will help avoid the old “broken” links from showing up in search results and to prevent indexing issues with Google crawlbot.
Since I already have a website with a general layout and content that I’d like you to use on the new site, does that mean I can save a little money?
Possibly so! This is definitely something we should discuss so we can get a better idea of how much time we’ll save. Does your existing content/structure save us time on copywriting or SEO? These are some factors we consider when working with existing websites.
We also offer Site Refresh & Updates, where we can simply improve or make simple changes/updates to your current website. We’ve got options; just get in touch, and we’ll get you fixed up.
I’m satisfied with my current website but I need some updates made to it, can you help?
More than likely! Get in touch with us so we can discuss the details. We have experience with updating websites built with platforms like WordPress, Drupal, Wix, Adobe Muse. Whether you’re using a site-building theme (Elementor, Divi, Themify, Avada, etc.) or raw code, we can help. For more information click here or call 1-800-889-8343.
What is your website building process?
Do you offer “cookie-cutter” website services or customized professional services?
Every website we develop is unique and meant to serve individual needs and goals. We don’t use templates; we start with a ground-up approach that considers planning, branding, and photography before creating the first web page. Most websites do share some structural similarities, like Contact and About pages. The packages above represent a jumping-off point to give you an idea of what we can do, but also provide flexibility for a variety of budgets and needs.
With which website platform do you develop?
We proudly use WordPress as our preferred website development platform (read more). We are able to develop on other platforms, such as Drupal, Wix, and Weebly. If you have a specific platform you would like us to develop your site onto, contact us for a custom quote.
Are your websites “mobile-friendly”?
Absolutely. We design our websites to be responsive, meaning they automatically “respond” and adapt to the screen size of the device from which they’re being viewed.