Website Design
Beyond Style With Emphasis on UsefulnessWhat makes a website “good”? While there isn’t a one size fits all solution when it comes to marketing and web development, there are some core tenants to follow, such as responsive design and organizing and prioritizing content to be more useful for your target users.
Not Just Website Design
Before we make the first <div> tag, we begin with photography and branding. We get to know you and your business, as well as the needs of your target users. Next, we put together a plan that includes details about the site’s structure and SEO tactics.
Having a good strategy is the foundation of our approach to developing professional-grade websites that are custom-tailored to your needs and case. Even though each of the websites we develop are unique, there are certain tools and methodologies we employ for each project. Below is a list of the common touches we add and additional creative services we use to make our websites great.
This Is Our Full Web Design Approach…
Professional Photography
We make our websites pop with real photography – it’s our secret sauce to stellar website design. Stock photos and low-quality cell phone photos stand out like a sore thumb and cheapen a website’s appeal. Before we make the first page, we send you a photographer!
You’ll have up to 3 hours with a photographer – which means you’ll get 100 or more unedited photos and at least 25 edited images for use on your website and anywhere else!
** Location & Travel Charges: For those within a 30-mile radius of our studio, there are no additional travel charges. If you are outside of this zone, contact us for more info on travel charges.
Brand Style Development
We expand on your current branding to fully define your visual identity and establish consistency for your site’s appearance! We study your current logo’s fonts and colors and develop an in-depth visual identity that includes secondary colors and accent colors, and various fonts for titles and body text. If necessary, we’ll take your current logo and create an editable and scalable vector copy.
**Please note: We will work with an existing logo but new logo design is not included. We’re happy to include logo design/branding in your website development proposal at a special price.
Copywriting
We’ll help you with writing all the text for your site! Good copywriting can mean the difference between a good looking website sealing the deal for potential customers.
We’ll send you a questionnaire that will help us get valuable details and facts about your business during our onboarding process. We take your responses and develop the clever and creative text your website needs to appeal to customers. Before we launch the site, review what we’ve written, and add whatever you want.
Search Engine Optimization (SEO)
We make your site easier for Google to index and understand, so it’s more likely to show up at the top of relevant search results! Our SEO services include page-by-page keyword research and development, meta description development, heading tag analysis, outbound/inbound linking, keyword distribution analysis/body copy optimization, and alt tag writing.
Facebook Live Chat Bubble
We make it easy for you to connect with curious visitors with a convenient live chat bubble on your site that connects directly to your Facebook Page’s Messenger. Offering a live chat bubble takes away the formality of filling out a form or calling when website visitors have questions. We integrate a live chat bubble that connects your visitors directly with your Facebook Page messages, so you don’t need an extra mobile app to respond instantly; you can use Facebook’s Business Suite app (formerly “Pages”).
Lead Capture Strategy
How do we determine the information your website visitors need to make a buying decision? We pick your brain because you know your industry and operations better than we do. We also take the time to research your industry from the perspective of web designers. What are national industry leaders doing with their web presence? Who are your buyers and what makes them tick?Â
We can also help you develop and launch a drip campaign that hooks online leads and converts them into customers! Utilizing email marketing platforms like MailChimp, we’ll help you plan, develop, and launch a campaign that captures newsletter signups, offers free content, and sends a series of automatic follow-up emails meant to entice further action, such as contacting your sales department or purchasing a specific item from your online store.
Google Listing Optimization
Before we launch your new site, we use the information, positioning, and branding we develop for your site to optimize your Google My Business profile to improve your SEO! Your Google My Business profile is an essential piece of your digital marketing strategy. It also plays a crucial role in how people see and interact with your business in their search results.
Using keywords and relevant copywriting we developed for your website, we’ll make sure your products/services are thoroughly described. We’ll also make sure to update the images of your storefront, products, and atmosphere. If you haven’t claimed your Google My Business listing, we’ll help you get that taken care of first.
Website Training
We’ll teach you and your staff how to update your new site! A website is a continually evolving marketing tool, which means it needs to be updated regularly.
We’ll host a two-hour training seminar via video chat to share our screens with you and your staff, explain how to operate the website, and answer any questions you have.
**Prefer having us host, maintain, and manage your site once it’s launched? We offer Website & Brand Management subscriptions, so you’ll know your site is in good hands and stays in good shape. For more details, check out our Subscriptions section or ask your account manager.
What Questions Do You Have?
Website Add-Ons & Upgrades
Online Store & Strategy
Adding onto your new website package, we’ll develop an online store and work through each product to develop strong descriptions, SEO, product photography, and more. In addition to the individual product pages, we’ll also add Shopping Cart, Checkout, and Shipping & Returns Policy pages.
- Product Strategy: Product Photography, Description Writing, SEO, and individual product pages
- Added Storefront Pages: Shop, Cart, Shipping & Returns Policy, and Checkout pages
- Payment Processing: Payment connections through Square, PayPal, Stripe, and more
- Shipping: Shipping charges for UPS, USPS, FedEx, and DHS are automatically calculated and applied to orders in the shopping cart.
Lodging System & Strategy
Adding onto your new website package, we’ll develop an online-reservations/booking system and work through each room/cabin to develop strong descriptions, SEO, accommodations photography, and more. In addition to the individual room/cabin pages, we’ll also add Shopping Cart, Checkout, and Reservations & Cancellations Policy Page.
- Accommodations Strategy: Cabin/Room Photography, Description Writing, SEO, and individual lodging unit pages for available cabins and rooms
- Added Storefront Pages: Availability Calendar, Cart, Booking & Cancelations Policies, and Checkout pages
- Payment Processing:Â Payment connections through Square, PayPal, Stripe, and more
Website Hosting & Upkeep
The majority of our clients prefer having us host and manage their new sites. We offer Website Hosting & Upkeep subscriptions that provide varying levels of management for websites. Do you want to maintain your site’s content and just have us on hand for hosting and technical support? Perhaps you want total support with us completely in charge of your website.
We Have A Process
1. Onboarding
2. Strategy
3. Build
4. Launch
Stellar Experiences
We'd love to work with you and are confident we can exceed your expectations. We have experience managing both small and large marketing/web projects. But don't take our word for it, check out the awesome things our clients say about us.
Frequently Asked Questions
Website Hosting & Upkeep
Will you host the site and keep it updated once it’s launched?
Certainly! The majority of our clients prefer to leave their new sites in our capable hands. We offer a few Website Hosting & Upkeep subscriptions.Â
Transparent Pricing & Discounts
How much does a new website cost?
We offer fully customized website development services that begin with branding and photography assistance, so it’s difficult to apply a one-size-fits-all type of approach. Before we can give you a solid quote, we need to better understand your business and what you’re needing. With that being said, our basic website design services start at $2,500.
Do you offer any discounts?
Yes! We offer a handful of discounts, including a Nonprofit Discount and a Community Discount for businesses in and around Mercer County, WV. We also offer a Partnership Discount for organizations that we’ve teamed up with, such as business accelerators/incubators and other marketing agencies that subcontract our services.
For more information about our discounts or becoming a partner, please call 1-800-889-8343 or email our Technical Director.
If I do my own copywriting, photography, or SEO, can I get a discount?
Our best work results from our clients entrusting us with all aspects of the website development process, including writing the text, taking care of the photography, and optimizing the site for search engines. However, if you would rather take care of one or all of those tasks, we’d love to hop on a call with you to discuss the details, and of course, give you a fully customized estimate.
Since I already have a website with a general layout and content that I’d like you to use on the new site, does that mean I can save a little money?
Possibly so! This is definitely something we should discuss so we can get a better idea of how much time we’ll save. Does your existing content/structure save us time on copywriting or SEO? Do you have an accompanying brand style guide that outlines your color codes and fonts? These are some factors we consider when working with existing websites.
We also offer Site Refresh & Updates to improve or make simple changes/updates to your current website. We’ve got options; just get in touch, and we’ll get you fixed up.
Pre-Existing Website Data
I currently have a website with a lot of pages and information on it that I would like to keep. Can you transfer that somehow?
We sure can. We’ll make an inventory of your current site’s structure and determine what content needs to be migrated, as well as your current pages’ URLs (aka their “addresses”).
It’s important to use either all of the page addresses you’re currently using or make sure the old page addresses redirect to the new page addresses. Taking the time to do this will help avoid the old “broken” links from showing up in search results and to prevent indexing issues with Google crawlbot.
Since I already have a website with a general layout and content that I’d like you to use on the new site, does that mean I can save a little money?
Possibly so! This is definitely something we should discuss so we can get a better idea of how much time we’ll save. Does your existing content/structure save us time on copywriting or SEO? These are some factors we consider when working with existing websites.
We also offer Site Refresh & Updates, where we can simply improve or make simple changes/updates to your current website. We’ve got options; just get in touch, and we’ll get you fixed up.
I’m satisfied with my current website but I need some updates made to it, can you help?
More than likely! Get in touch with us so we can discuss the details. We have experience with updating websites built with platforms like WordPress, Drupal, Wix, Adobe Muse. Whether you’re using a site-building theme (Elementor, Divi, Themify, Avada, etc.) or raw code, we can help. For more information click here or call 1-800-889-8343.
Development Processes
Do you offer “cookie-cutter” website services or customized professional services?
Every website we develop is unique and meant to serve individual needs and goals. We don’t use templates; we start with a ground-up approach that considers planning, branding, and photography before creating the first web page. Most websites do share some structural similarities, like Contact and About pages. The packages above represent a jumping-off point to give you an idea of what we can do, but also provide flexibility for a variety of budgets and needs.
With which website platform do you develop?
We proudly use WordPress as our preferred website development platform (read more). We are able to develop on other platforms, such as Drupal, Wix, and Weebly. If you have a specific platform you would like us to develop on, contact us for a custom quote.
Are your websites “mobile-friendly”?
Absolutely. We design our websites to be responsive, meaning they automatically “respond” and adapt to the screen size of the device from which they’re being viewed.
We've teamed up with clients and partners across the universe.
